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Nike, Inc Katherine Zeller Erica Monroe Clifton Jones Industry Background Company Background Marketing Issues Problem Definition Approach to the Problem Research Design Survey Survey Questionaire Recommendation Co-founder, Bill Bowerman’s legacy of innovative thinking Anyone who has a body is an athlete Manufactures and sells high-performance athletic sportswear Mission To bring inspiration and innovation to every athlete in the world Nike is the world's #1 maker of athletic footwear and apparel Designs and sells footwear and uniforms for a wide variety of sports. 690 Nike-owned retail stores worldwide Has about 23,000 retail accounts in the US What is Nike? Hands on with microsoft office for mac. Consumer Buying Habits Shopping online Shopping in distribution store - Nordstrom, Footlocker Shopping at chain store - Nike Factory Store Choices to Shop Study Price vs.